Cookie policy


What are „cookies“?

„Cookies“ are small data files used as unique identifiers. Each cookie is unique to your web browser. The cookie contains anonymous information and is sent from the server of the website you are browsing to your computer or mobile phone. It will be stored on your device and only this server will be able to find or retrieve the contents of this cookie. The sent cookies can be sent back to the websites of the website with updated data during your browsing of the website. The vast majority of websites use cookies for their activities.

Cookies may be set by the websites you visit („our cookies“) or may be set by an organization that does not own the websites you view („third party cookies“). For example, they may be set up by other websites that run content on the page you’re viewing, or by an independent analytics company. The websites you visit may also include content embedded from other websites, and these websites may also set their own cookies. Websites may use third-party ad networks to provide targeted advertising. These cookies may be able to track your browsing of various sites.

How cookies are divided?

Cookies can be divided according to who places them on the website, ie:

  • First party cookies – their validity is limited to the domain of the site you are browsing. These cookies are considered more secure.
  • Third party cookies – are placed using a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of ad channels.

This website uses two types of cookies:

Short-term, session cookies – Session cookies are only stored temporarily during a browsing session and are deleted from your device when you close the browser.

Long-term, persistent – This type of cookie is stored on your computer for a fixed period of time, depending on your browser settings and cookie settings (usually a month, year or more), and these cookies are not deleted when you close your browser. Persistent cookies are used to identify you from one browsing session to another, for example to store your preferences so that they will remember them for the next visit. You can also delete them manually.

How do we use cookies?

We use cookies to improve your user experience by allowing websites to identify you, either for the duration of your visit (using relational cookies) or for repeat visits (using persistent cookies). The cookies we use may:

  • Be essential to your site navigation or to provide some basic functionality; or
  • improve the functionality of our website, for example by saving your preferences. They record your choices (such as your username or language of choice) and allow us to provide a personalized environment; or
  • help us improve the performance of our website to offer you a better user experience. The information provided by these cookies is anonymous and helps us understand how our visitors use our website to improve the presentation of their content. These services are generally provided by independent measurement and research companies, so these cookies may be third-party cookies.

If we did not use cookies, our website would treat you as a new visitor every time you access a new page on our website – for example, if you enter your login details and go to the next page, they would not recognize you and you would not be able to stay logged in.

We need to use cookies in order to maintain the effectiveness of our website and provide you with a user-friendly environment. Therefore, in particular, it is not possible to block the necessary technical cookies separately, and by continuing to browse our website and using our online services, you agree that we may place these cookies on your device.

Our website also uses cookies for behaviorally targeted advertising, which allows us to customize the ad and ensure that it is relevant to you, based on the areas you view on our website and the geographical location of your IP address. These cookies are placed by third-party advertising networks with our consent.

What we use cookies for?

We use the following cookies on our website:

  • Strictly necessary – first pages, short-term. They ensure the basic technical functionality of the website, ie logging in, remembering settings, using services, etc.
  • Performance(eg Google Analytics) – first pages, long-term. They are used to generate anonymous statistics about website usage.
  • Targeting – first and third parties. They are used for behavioral targeting of interest-based advertising. When an ad has to run (as the main revenue for the site and its content creation), let users / readers see offers that may be of real interest to them.

Important: We never place sensitive or personal data in cookies. None of the cookies we create leads to individual identification of the user / reader, the collected data is anonymous.

Third Party Websites

If you use our partners‘ websites, a cookie may be set by the websites you visit. We do not operate this website and therefore we have no control over the distribution of these cookies. You can find more information about these cookies on the website of the relevant third party.

What cookies do we use?

Strictly necessary cookies

Cookie key Expiration Domain Cookie type Description
PHPSESSID Session First-party Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
_GRECAPTCHA 6 months Third-party Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
CookieScriptConsent 1 month First-party This cookie is used by to remember visitor cookie preferences. 

Performance cookies

Cookie key Expiration Domain Cookie type Description
_ga 2 years First-party This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_gid 1 day First-party This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.
_gat 1 minute First-party This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites.

All of the above cookies are used only for the purpose listed in the table.

We use Google Analytics

This site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). („Google“). Google Analytics uses cookies. The information on the use of the website together with the & nbsp; content of the cookie will be transmitted by Google and stored on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage in general. Google may also provide this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

Google Analytics is enhanced with related advertising features provided by Google, namely:

We use Advertising Partner cookies


With the DoubleClick cookie, Google and its partners can show ads to users based on their visits to our site and other sites on the Internet. You can opt out of the use of the DoubleClick cookie for interest-based ads through the Settings Manager ads.

Third-party cookies or third-party ad networks may also be used to serve ads on the Google Network. You can visit these third party sites and opt out of interest-based advertising (if your supplier or ad network offers this option).


Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising and participates in programs that offer the option to opt out of this type of advertising. You can express your disagreement with the use of cookies for all participating companies via the following websites: uses cookies for behavioral targeting of advertising. Behavioral advertising consists in displaying an advertisement on a website depending on the behavior of users on the Internet (the theme of the pages they visit), in order to display only such advertising that could actually be of interest to a particular user. Behavioral advertising works with information that is stored in cookies in web browsers. The data stored in these files are later divided into several characteristic groups (for example, AutoMoto, women’s websites, etc.). Therefore, it should not happen that a football fan who regularly monitors the results of the match will see an advertisement for ballet courses.

Changes to cookie settings on your device

If you want to modify your cookie settings on this page in any way, click on the bar at the bottom of the page and go to the Settings tab, where you can turn individual cookies on / off at will.

We accept cards

Obrázek akceptovaných karet

Contact information

MAXIAUTO s.r.o., Bavorská 856, Praha 5, 155 00 GOOGLE MAPS